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粉?的心思也要“猜”

?源: 南方日?网?版     ??: 2018年10月20日 02:45:27
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(原)(?)(?)(:打)(好)(体)(育)(?)(?)(仗)(粉)(?)(的)(心)(思)(也)(要)(“猜)(”
禹)(唐)(体)(育)(注)(:
?)(所)(周)(知)(,体)(育)(?)(?)(的)(核)(心)(精)(神)(就)(是)(?)(?)(。那)(么)(,可)(以)(想)(?)(,在)(?)(体)(育)(?)(好)(者)(的)(?)(?)(中)(,也)(要)(把)(?)(?)(精)(神)(?)(作)(重)(中)(之)(重)(,?)(品)(牌)(方)(立)(于)(不)(?)(之)(地)(。
?)(然)(在)(?)(今)(的)(体)(育)(?)(?)(活)(?)(中)(,人)(?)(?)(看)(体)(育)(?)(事)(的)(平)(台)(和)(使)(用)(的)(?)(?)(琳)(琅)(?)(目)(,但)(如)(何)(抓)(?)(体)(育)(受)(?)(的)(眼)(球)(,?)(?)(得)(越)(?)(越)(困)(?)(。也)(就)(是)(?)(,到)(了)(如)(今)(的)(?)(?)(大)(?)(境)(中)(,品)(牌)(方)(已)(?)(不)(可)(能)(像)(以)(前)(那)(?)(,?)(?)(通)(?)(?)(?)(和)(?)(?)(吸)(引)(体)(育)(?)(好)(者)(了)(。
?)(?)(人)(?)(亟)(需)(解)(?)(的)(?)(?)(是)(,在)(?)(?)(使)(用)(不)(同)(?)(?)(,通)(?)(不)(同)(平)(台)(?)(看)(体)(育)(?)(事)(?)(,?)(他)(?)(的)(注)(意)(力)(与)(品)(牌)(有)(效)(?)(合)(起)(?)(。而)(要)(做)(到)(?)(一)(?)(,品)(牌)(方)(就)(要)(?)(?)(猜)(猜)(体)(育)(?)(?)(的)(心)(思)(。具)(体)(?)(?)(,就)(是)(离)(不)(?)(?)(致)(的)(?)(?)(分)(析)(。
了)(解)(?)(?)(的)(?)(票)(?)(?)(、?)(?)(偏)(?)(、?)(看)(?)(?)(……?)(?)(分)(析)(?)(?)(?)(人)(?)(提)(供)(了)(一)(次)(?)(体)(育)(?)(好)(者)(和)(品)(牌)(方)(?)(密)(?)(合)(的)(?)(?)(机)(遇)(。
?)(?)(在)(看)(什)(么)(
根)(据)(德)(勤)(最)(新)(?)(布)(的)(《?)(字)(民)(主)(?)(查)(》(DigitalDemocracySurvey),?)(然)(“剪)(?)(族)(”(cord-cutter,指)(取)(消)(?)(?)(有)(?)(?)(?)(,改)(用)(网)(?)(及)(其)(他)(影)(音)(平)(台)(收)(看)(?)(目)(的)(?)(听)(?)()或)(“剪)(?)(”(cord-cutting)一)(?)(?)(得)(越)(?)(越)(流)(行)(,但)(外)(界)(的)(反)(?)(可)(能)(有)(些)(?)(激)(了)(。
?)(份)(?)(告)(表)(示)(,?)(然)(人)(?)(使)(用)(流)(媒)(体)(服)(?)(的)(?)(率)(越)(?)(越)(高)(,但)(自)(2012年)(以)(?)(,?)(?)(付)(?)(?)(?)(服)(?)(的)(美)(?)(家)(庭)(比)(例)(仍)(然)(相)(?)(?)(定)(。德)(勤)(?)(?)(,在)(2016年)(,仍)(有)(74%的)(消)(?)(者)(?)(?)(使)(用)(付)(?)(?)(?)(服)(?)(。
不)(?)(,至)(少)(?)(?)(一)(种)(流)(媒)(体)(服)(?)(的)(消)(?)(者)(比)(例)(?)(2009年)(的)(10%上)(?)(到)(2016年)(的)(49%。上)(?)(的)(主)(要)(?)(力)(?)(自)(体)(育)(?)(?)(和)(俱)(?)(部)(,因)(?)(NFL、UFC、NCAA、WWE等)(?)(多)(体)(育)(?)(?)(都)(推)(出)(了)(流)(媒)(体)(服)(?)(。
除)(了)(流)(媒)(体)(服)(?)(外)(,?)(多)(?)(?)(和)(俱)(?)(部)(也)(与)(社)(媒)(平)(台)(展)(?)(合)(作)(,?)(始)(直)(播)(自)(己)(的)(?)(事)(。SnapInc.就)(与)(NBCUniversal?)(?)(?)(?)(,?)(?)(2018年)(冬)(?)(?)(?)(展)(相)(?)(?)(道)(。而)(?)(?)(也)(与)(MLS合)(作)(直)(播)(2017常)(?)(?)(,有)(?)(道)(?)(?)(?)(?)(在)(与)(MLB洽)(?)(下)(?)(季)(每)(周)(播)(一)(?)(比)(?)(。NFL宣)(布)(,?)(出)(售)(下)(?)(季)(的)(周)(四)(夜)(橄)(?)(球)(直)(播)(?)(,至)(少)(有)(四)(家)(公)(司)(表)(示)(感)(?)(趣)(。
“体)(育)(品)(牌)(可)(以)(?)(大)(直)(播)(的)(受)(?)(面)(和)(?)(?)(群)(。各)(平)(台)(可)(能)(迎)(?)(网)(站)(停)(留)(?)(?)(的)(增)(?)(,”服)(?)(小)(企)(?)(社)(交)(媒)(体)(管)(理)(的)(SproutSocial公)(司)(社)(媒)(?)(理)(DarrylVillacorta?)(,“最)(?)(,?)(?)(的)(合)(作)(?)(?)(助)(体)(育)(?)(体)(和)(体)(育)(?)(?)(增)(?)(品)(牌)(忠)(?)(度)(,?)(造)(更)(深)(?)(次)(的)(粉)(?)(体)(?)(。”
那)(么)(,品)(牌)(方)(?)(如)(何)(提)(升)(社)(媒)(上)(的)(体)(育)(影)(?)(力)(呢)(??)(?)(服)(?)(公)(司)(AffinityAnswers的)(客)(?)(服)(?)(部)(?)(?)(人)(J.T.Compeau表)(示)(,想)(要)(追)(?)(一)(位)(体)(育)(?)(好)(者)(的)(体)(?)(效)(果)(,其)(中)(一)(?)(方)(法)(就)(是)(?)(估)(其)(社)(媒)(?)(与)(度)(。“比)(如)(?)(,如)(果)(一)(名)(用)(?)(在)(社)(媒)(上)(?)(?)(CBS播)(放)(的)(NFL,他)(/她)(可)(能)(也)(?)(?)(价)(一)(?)(品)(牌)(,”Compeau?)(,“如)(果)(用)(?)(有)(?)(?)(的)(?)(?)(,我)(?)(就)(可)(以)(?)(?)(告)(?)(售)(的)(角)(度)(,?)(CBS提)(供)(一)(整)(套)(的)(信)(息)(。”
作)(?)(品)(牌)(?)(估)(的)(平)(台)(,AffinityAnswers?)(?)(全)(球)(6万)(?)(品)(牌)(和)(4?)(人)(口)(,?)(行)(社)(媒)(?)(与)(?)(据)(的)(算)(法)(研)(究)(,?)(种)(?)(与)(度)(?)(后)(?)(形)(成)(一)(?)(?)(家)(定)(制)(的)(分)(?)(。“我)(?)(?)(?)(考)(?)(社)(媒)(?)(与)(的)(?)(?)(因)(素)(和)(?)(率)(?)(?)(。”Compeau?)(。
定)(制)(?)(些)(信)(息)(的)(目)(的)(,就)(是)(?)(社)(媒)(用)(?)(和)(?)(在)(品)(牌)(?)(系)(起)(?)(,?)(也)(就)(是)(体)(育)(品)(牌)(方)(与)(消)(?)(者)(?)(生)(?)(系)(的)(秘)(?)(。
体)(育)(用)(?)(也)(要)(私)(人)(?)(制)(
?)(?)(分)(析)(?)(疑)(提)(供)(了)(大)(量)(信)(息)(,?)(品)(牌)(方)(和)(?)(?)(人)(?)(?)(始)(更)(深)(入)(地)(了)(解)(消)(?)(者)(。那)(么)(,拿)(到)(?)(些)(信)(息)(后)(,又)(?)(如)(何)(利)(用)(呢)(?
B2C?)(?)(云)(解)(?)(方)(案)(供)(?)(商)(壹)(?)(仕)((Emarsys)的)(首)(席)(?)(?)(官)(AllenNance?)(?)(,其)(中)(一)(?)(方)(法)(就)(是)(?)(体)(育)(?)(好)(者)(提)(供)(私)(人)(?)(制)(的)(体)(?)(。
“通)(?)(机)(器)(?)(?)(算)(法)(,?)(?)(分)(析)(可)(以)(?)(?)(消)(?)(者)(的)(?)(人)(喜)(?)(,使)(用)(和)(?)(建)(?)(性)(化)(的)(?)(容)(,”Nance?)(,“比)(如)(?)(,如)(果)(一)(?)(人)(通)(常)(?)(?)(周)(六)(日)(的)(?)(票)(,而)(不)(是)(工)(作)(日)(晚)(上)(的)(?)(票)(,那)(么)(他)(/她)(就)(要)(?)(?)(?)(?)(一)(?)(,并)(推)(送)(?)(性)(化)(的)(信)(息)(。”
按)(照)(Nance的)(?)(法)(,?)(球)(迷)(推)(送)(?)(人)(化)(的)(?)(容)(,有)(助)(于)(品)(牌)(商)(在)(?)(季)(中)(、?)(季)(后)(、季)(后)(?)(、冠)(?)(?)(和)(重)(大)(?)(事)(期)(?)(采)(用)(不)(同)(的)(?)(?)(?)(略)(。
我)(?)(不)(妨)(以)(三)(大)(汽)(?)(大)(?)(?)(之)(一)(的)(印)(第)(安)(?)(波)(利)(斯)(500英)(里)(大)(?)(?)((Indianapolis500)?)(例)(。印)(地)(安)(?)(波)(利)(斯)(?)(道)(就)(曾)(宣)(布)(,使)(用)(壹)(?)(仕)(的)(AI云)(?)(?)(平)(台)(,?)(提)(升)(消)(?)(者)(?)(与)(度)(,刺)(激)(?)(票)(?)(量)(的)(提)(升)(。
而)(?)(?)(的)(?)(?)(,?)(?)(?)(?)(事)(得)(以)(分)(析)(消)(?)(行)(?)(和)(特)(定)(消)(?)(群)(体)(?)(?)(,并)(与)(消)(?)(者)(?)(生)(有)(意)(?)(的)(互)(?)(。
?)(粉)(?)(?)(与)(?)(?)(
?)(?)(分)(析)(不)(?)(可)(以)(?)(助)(?)(?)(和)(俱)(?)(部)(研)(究)(消)(?)(行)(?)(,?)(可)(以)(借)(此)(鼓)(?)(消)(?)(行)(?)(。
在)(美)(?)(?)(?)(足)(球)(大)(?)(盟)(2017?)(季)(?)(?)(前)(几)(?)(月)(,?)(?)(多)(城)(足)(球)(俱)(?)(部)((OCSC)找)(到)(了)(全)(球)(移)(?)(平)(台)(FanHero。?)(平)(台)(此)(前)(的)(客)(?)(都)(是)(名)(人)(和)(?)(?)(,?)(?)(多)(城)(?)(希)(望)(能)(?)(改)(善)(?)(票)(和)(商)(品)(的)(?)(售)(方)(式)(。于)(是)(,FanHero便)(?)(球)(?)(?)(?)(了)(一)(款)(APP,?)(球)(迷)(可)(以)(在)(?)(?)(看)(所)(有)(重)(大)(比)(?)(,?)(?)(期)(?)(?)(可)(以)(360度)(查)(看)(球)(?)(?)(?)(。
“我)(?)(一)(直)(希)(望)(找)(到)(最)(佳)(的)(方)(式)(,了)(解)(球)(迷)(的)(需)(求)(,与)(球)(迷)(互)(?)(,”?)(?)(多)(城)(?)(外)(?)(部)(副)(?)(裁)(DiogoKotscho?)(,“我)(?)(只)(想)(提)(高)(服)(?)(?)(量)(,改)(善)(球)(迷)(体)(?)(。?)(有)(一)(款)(自)(己)(的)(APP,自)(然)(成)(?)(改)(善)(?)(方)(?)(系)(的)(重)(要)(一)(步)(。”
通)(?)(?)(?)(多)(城)(?)(的)(努)(力)(,?)(球)(迷)(?)(极)(?)(与)(到)(球)(?)(的)(活)(?)(中)(?)(,球)(?)(和)(球)(迷)(?)(系)(得)(到)(了)(极)(大)(的)(改)(善)(。用)(Kotscho的)(?)(?)(,?)(?)(“有)(助)(于)(我)(?)(掌)(握)(?)(据)(,?)(?)(全)(球)(粉)(?)(?)(我)(?)(的)(期)(待)(”。
以)(前)(,体)(育)(?)(?)(是)(一)(?)(很)(容)(易)(?)(?)(的)(群)(体)(,粉)(?)(通)(常)(是)(根)(据)(地)(域)(和)(?)(?)(偏)(?)(?)(容)(分)(?)(的)(。而)(到)(了)(如)(今)(,人)(?)(?)(注)(体)(育)(?)(事)(、球)(?)(和)(?)(?)(的)(方)(式)(正)(在)(?)(生)(翻)(天)(覆)(地)(的)(?)(化)(。?)(?)(分)(析)(也)(?)(不)(能)(涵)(?)(未)(?)(的)(方)(方)(面)(面)(,但)(?)(?)(我)(?)(了)(解)(不)(?)(?)(化)(的)(体)(育)(群)(体)(提)(供)(了)(一)(次)(机)(遇)(。
?)(明)(:配)(?)(除)(署)(名)(外)(均)(?)(自)(网)(?)(禹)(唐)(体)(育)(原)(?)(文)(章)(未)(?)(同)(意)(不)(得)(?)(?)(,?)(?)(/合)(作)(?)(加)(禹)(唐)(微)(信)(小)(助)(手)(,微)(信)(?)(:yutangxzs
-------------------------------
禹)(唐)(体)(育)(每)(日)(准)(?)(奉)(送)(体)(育)(方)(面)(的)(新)(?)(?)(?)(、?)(据)(?)(布)(、?)(?)(?)(?)(、?)(?)(解)(?)(、案)(例)(分)(享)(。平)(心)(?)(气)(的)(深)(入)(洞)(察)(,只)(?)(你)(提)(供)(最)(具)(价)(值)(的)(体)(育)(?)(?)(解)(?)(。
?)(迎)(?)(注)(我)(?)(的)(网)(站)(ytsports.cn和)(微)(信)(公)(?)(?)(yutangtiyu,每)(天)(?)(你)(好)(看)(!返)(回)(搜)(狐)(,查)(看)(更)(多)(?)(任)(?)(?)(:
?)(明)(:?)(文)(?)(?)(?)(代)(表)(作)(者)(本)(人)(,搜)(狐)(?)(系)(信)(息)(?)(布)(平)(台)(,搜)(狐)(?)(提)(供)(信)(息)(存)(?)(空)(?)(服)(?)(。
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